Dy. Chief Marketing Officer

Location: Kolkata
We are looking for a dynamic and experienced marketing leader to drive growth, innovation, and customer engagement across domestic and international markets.
Role & Responsibilities:
• Develop and execute integrated sales and marketing strategies aligned with the company’s vision and growth targets.
• Lead cross-functional teams to drive customer acquisition, retention, and revenue growth.
• Collaborate with senior leaders and executive team to shape overall business strategy.
• Oversee national and international sales operations, including B2B/B2C channels.
• Set and monitor sales targets, KPIs, and performance metrics.
• Build and manage high-performing sales teams and incentive programs.
• Lead brand development, digital marketing, product marketing, and communications.
• Drive data-driven marketing campaigns to increase market share and customer loyalty.
• Oversee market research and competitive analysis to identify trends and opportunities.
• Champion a customer-centric culture across all touchpoints.
• Implement CRM and customer engagement strategies to enhance satisfaction and lifetime value.
• Leverage technology and analytics to optimize marketing ROI and sales effectiveness.
• Stay ahead of industry trends and emerging technologies.
Key Competencies:
• Strong communication and analytical skills
• Strategic thinking & vision
• Leadership & team development
• Data-driven & decision-making approach
• Customer-centric mindset
• Innovation & agility
Eligibility Criteria:
• Bachelor’s degree in Business, Marketing, or related field (MBA preferred)
• 15+ years of progressive experience in sales and marketing leadership roles
• Proven track record of driving revenue growth and brand success
• Experience in the Steel Industry will be preferred